About us

Want to know more about us? You're in the right place.

Egg-ceptional, right down to the gooey centre

After years working with digital marketing agencies and SEO consultants who overpromised and underdelivered (leaving us feeling scrambled), we thought to ourselves, “There has to be a better way of doing this.”

So, we brought together 20 years’ of experience to create Good Yolk, a specialist SEO and content agency based in Hampshire that small and medium-sized enterprises (SMEs) can trust. In partnership with business owners and marketers, we build search visibility and generate revenue for growing brands, providing value where it’s needed the most.

Personable, communicative, and quite egg-centric, we’ve put clients at the heart of everything we do, providing an unparalleled experience that cuts through the mundane and leaves a lasting impression.

And what’s with all the yolks? Well, it all boils down to our love of eggs (thank you Japan). Eggs are versatile. You can use them a dozen different ways and each time you’ll come up with something unique. They’re part of a bigger recipe, working with all the carefully selected ingredients to create the perfect dish — one that’s right for you.

Headshot of Leighton and Kat, the Good Yolk team.

The big picture

The reason we exist, what we want to achieve and the steps we’re taking to get there — and we’re as sure as eggs is eggs we’re going to do it.

Purpose

To give SMEs the search visibility they deserve.

Vision

To connect businesses to their audiences through content-led SEO.

Mission

To ensure businesses rank highly in traditional SEO and AI SEO, blending technical skill with creative execution.

Our values

The rich yolk that makes us who we are, inside and out.

Built on integrity

We’re super honest and transparent, saying it as it is without all the fluff and jargon, so you know where you stand.

Designed for change

We adapt our approach to meet your needs (there’s no off the shelf here) providing the right SEO support for optimal results.

Driven to connect

We care about the value of our work, so we partner with organisations where we can make a significant difference.

Fueled by ambition

We always ensure you get the best SEO results, because when you succeed, so do we. And we don’t like to lose!

2

team members

20

years' experience

2025

founding year

Meet the team

Contrary to popular belief, we’re not a bunch of egg-cases, we just love a good pun!

Leighton Osbourne, Co-Founder, Good Yolk.

Leighton Osbourne

Director and Founder
I support SMEs to build their search visibility and connect to audiences with content-led SEO. Blending strategy with delivery, I develop multi-channel campaigns that drive brand awareness, improve rankings, and contribute to revenue growth.

With a decade of in-house and agency experience, my goal is to create SEO content that works harder, resonates deeper and inspires action.

Kat Buckley, Co-Founder, Good Yolk.

Kat Buckley

PR Consultant
I help growing businesses turn their work into stories people care about. With a background in marketing and PR, I specialise in brand positioning and earned media that builds long-term trust.

I work with business owners to find their media-ready angles and areas of expertise, getting them in front of the right audiences to grow brand awareness and valuable backlinks.

Cracked eggshell.

Crack your organic search

Start getting better search rankings, more leads, and increased revenue for your business with dedicated SEO support — get in touch.