SEO strategy

We support small and medium-sized businesses with SEO (search engine optimisation), SEO audits, SEO strategy, content marketing, digital PR, link building, AI SEO and local SEO. See our services page for more information.

We have lots of experience working with SMEs across many sectors, including construction, education, health and social care, hospitality and events, sustainability, technology (SaaS) and utilities (energy). Don’t see your specialism? No stress. With our breadth of SEO skills and PR contacts, we can easily pivot into any industry.

With 20 years' experience, our team brings together a unique blend of technical knowledge and creative execution, fixing the fundamentals impacting your SEO performance whilst creating and optimising content to improve your search rankings. We work directly with you to understand your commercial goals and bring them to life through search, providing clear strategic direction and guidance for your marketing team, without any account managers slowing down the process. And most importantly, we don’t believe in all strategy and no execution — we like to get our hands dirty with the doing, working as an extension of your business.

Our work is typically split into 3 core areas: stage 1 - SEO audit, stage 2 - SEO strategy, and stage 3 - SEO execution (content marketing, digital PR, technical SEO support, and reporting). In stage 1, we conduct a website traffic audit, website content audit, and a technical audit, providing you with a detailed SEO report and analysis to understand how you’re currently performing and what issues are affecting your search visibility. In stage 2, we do comprehensive keyword research and competitor analysis to identify the areas you can grow your organic visibility. With this, we create a strategy that details the SEO activity that needs to take place using insights from stage 1, including the channels and content to focus on, and the goals and KPIs we set out to achieve, so you have a clear direction on what you need to do to improve your search performance. In stage 3, we offer a range of services, depending on the support you require. This includes content marketing to build search optimised content at scale and make it easier for search engines to crawl your existing website pages, digital PR to build backlinks with authoritative websites, technical SEO support to fix the website issues affecting your organic visibility, and monthly SEO reporting to track performance and ROI. All of these areas free up time for you and your in-house team to focus on other activities.

Yes, we regularly complete one-off SEO projects. These range from completing comprehensive SEO audits and mapping out SEO strategies to fixing fundamental technical issues preventing content from being discovered by search engines and shown in relevant results. Let us know what support you require and we can create a bespoke proposal for you.

We usually work in Drupal, HubSpot, Shopify, Storyblok, Webflow, Wix and Wordpress, but can jump into any content management system (CMS) to optimise your website — they’re all pretty similar under the hood.

Our prices start from £400 a month. We’ll provide you with a bespoke quote once we have a better understanding of the scope of work and the level of support you require.

Our minimum contract length is one month. All our retainers operate on a rolling monthly basis, giving you the flexibility to increase or decrease hours as needed. And if you want to go your separate ways (we hope you won’t), then all we need is a month’s notice.

Yes, we provide a monthly report on SEO performance, giving you a clear understanding of the progress made towards improving your search visibility.

We’ll arrange to have a call with you to find out more about you and your business. It will give you a chance to ask any initial questions you may have. If you’re blown away by us (we’re sure you will be), we’ll move on to create a bespoke proposal for you. This will outline the scope of work, the timeline for this, and all the costs involved. After that, the eggs are in your basket — decision time!