About us

Want to know more about us? You're in the right place.

How it started

We first met back in 2020, at a tech startup, working with society’s most vulnerable people. Here, we saw first-hand the positive impact we were having and knew that we wanted to do that on a wider scale, using marketing to tell the stories of young brands.

After years of pestering (not saying any names), Good Yolk was born, to help mission-led startups stand out from the crowd, so they become known, understood, and chosen.

We’re Good Yolk, made up of good folk. And yes, we love eggs!

Headshot of Leighton and Kat, Co-Founders of Good Yolk.

The big picture

The reason we exist, what we want to achieve and the steps we’re taking to get there — and we’re as sure as eggs is eggs we’re going to do it.

Purpose

To help mission-led startups become known, understood, and chosen.

Vision

To be the UK marketing agency of choice for small, early-stage businesses.

Mission

To support founders to achieve growth through effective marketing tactics.

Our values

The rich gooey yolk that makes us who we are, inside and out.

Built on integrity

We’re super honest and transparent, saying it as it is without all the fluff and jargon, so you know where you stand.

Designed for change

We adapt our approach to meet your needs (there’s no off the shelf here) providing the right support for optimal results.

Driven to connect

We care about the social value of our work, so we partner with organisations where we can make a real-world impact.

Fueled by ambition

We always ensure you get the best results, because when you succeed, so do we. And we don’t like to lose!

2

team members

20

years' experience

2025

founding year

Meet the team

Contrary to popular belief, we’re not a bunch of egg-cases, we just love a good pun!

Kat Buckley, Co-Founder, Good Yolk.

Kat

Director and Co-Founder
I help mission-led businesses turn their work into stories people actually care about. With a background in marketing and PR, I specialise in brand positioning and earned media that builds long-term trust. 

I work with founders to articulate what sets their business apart, shape a strong narrative, and put it in front of the right audiences. 

Leighton Osbourne, Co-Founder, Good Yolk.

Leighton

Director and Co-Founder
Over the last 10 years, I've been working with businesses to craft compelling narratives and develop campaigns that captivate audiences across the globe, driving pipeline and revenue growth. 

My aim is to build your brand and create a marketing strategy that aligns with your commercial goals, setting you up for success from day one.

Two brown eggs.

Let's get cracking!

Interested in finding out more about how we can support you to become known, understood, and chosen?

Complete our contact form and we'll get back in touch with you as soon as possible.